The Autobiography of Benjamin Franklin-Response Paper

Running head: PATH TO AUTO-IMPROVEMENT 1 The Autobiography of Benjamin Franklin: The Path to the Auto-improvement Luis A. Cruz Prof. Jerry Wallace HIST 1301 University of Texas at El Paso PATH TO AUTO-IMPROVEMENT 2 The Autobiography of Benjamin Franklin: The Path to the Auto-improvement The main reason that Franklin had to write his autobiography was to show how to live the life in a better way, at least in Franklin? experience. Franklin added two letters that eventually convinced him to finish his project of writing his autobiography. The letters (one from Mr. Able James and the other from Mr. Benjamin Vaughan) said to Franklin about the importance that had others would know about his life. Actually this book was not destined to talk about his role during the American Revolution. In fact, this book is about a way to get a life of excellence. During his autobiography Franklin remarked the facts that he thought more relevant for the auto-betterment.The main factors that I like were: the importance of reading, the education that Franklin? s father gave him and the accepting mistakes. During four parts of the autobiography, Franklin talked about how the books make him better. Franklin? s love for the books during his childhood was very important for his success. It is easier to acquire knowledge from books if you like reading than if it is just done as a task. His abilities for reading grew enough to develop his writing. At the time Franklin had developed reading (to gain knowledge) and writing (to transmit it) he is converted in a respectable man.In the most part of his life, due his knowledge, Franklin was very helpful in the development of the town where he lived. Also, with reading, Franklin reshaped his life style. For example, just consuming vegetables (sometimes ate fish), or just drinking water and nothing of beer although others laughed of it. Maybe getting a healthy life helped to the long life of Franklin. PATH TO AUTO-IMPROVEMENT 3 Next, Franklin? s father was too important in his development as person.I think the most important fact was when Franklin stole some quarry stones for a wharf. But when his father took notice of this, he taught to Franklin that when something bad is done to accomplish anything, then this does not worth it. Also, Franklin during his childhood and youth notice the importance of knowledge. Franklin saw his father as a respected man due his impartiality and capacity to solve problems. This example became a model to live in society for Franklin. Finally, Franklin showed the significance of accepting mistakes.Franklin said that he committed a very big mistake when he loses contact with Miss Read. At the time he returned from England, he married with Miss Read. Franklin believed that left her in the past was a big mistake because when they are married, they became happier. Also, accepting mistakes meant for Franklin the happiness. When he took notice that he could not be perfect, then just does not live mo re under pressure to reach perfection. This did not mean leave his life style. In conclusion, I think this is a very helpful book.Actually I believed that it would be more engaged with American history, but eventually, the lessons were very interesting like the importance of reading, the thirteen virtues, or working for the community. On the other hand, I think that the book is very hard to read due the differences and useless of some words, it is necessary a dictionary. Also, the way to write an autobiography is not the better. I remembered had read The Autobiography of Malcolm X, and this had a better sequence. Although this book was not made as a history resource, it helps to know the way of life in this era.

Intrapreneuship-Global

Slide: Many big companies had benefitted from the ideas of their employees that not just bringing innovation but adding to its revenue stream. Several global cases have been renowned especially to big companies’ history on how their respective intrapreneurs made the business to be the pioneer of a certain business idea. 1. Most renowned â€Å"Skunk Works† 2. Spencer Silver and Art Fry’s development of post-it notes at 3 M company Modern Day 1. Steve Jobs and a group of 20 Apple Computer engineers created the Macintosh computer 2. Intel's core chip-making business. . Google 4. Microsoft 5. Sony playstation I. Global Case Intrapreneurs take existing businesses and transform them. Whereas an entrepreneur would take an idea and build a business around it, an intrapreneur takes an existing business and branches it out into uncharted waters. In a September 1985 Newsweek article, Steve Jobs was quoted as saying, â€Å"The Macintosh team was what is commonly known as in trapreneurship; only a few years before the term was coined—a group of people going, in essence, back to the garage, but in a large company. (http://infospace. ischool. syr. edu/2012/06/25/intrapreneurship-what-who-and-why-its-important/) Intrapreneurship is being practiced in a corporate management style that integrates risk-taking and innovation approaches, as well as the reward and motivational techniques that are more traditionally thought of as being the province of entrepreneurship. Many big companies had benefitted from the ideas of their employees that not just bringing innovation but adding to its revenue stream.Several global cases have been renowned especially to big companies’ history on how their respective intrapreneurs made the business to be the pioneer of a certain business idea. I. Global Case * Skunk Works is an official alias for Lockheed Martin’s Advanced Development Programs (ADP), formerly called Lockheed Advanced Development Projects. Thi s working group within the well-known defense manufacturer has been responsible for the development of numerous cutting edge aircraft and other innovations since 1943, when it was established to work on secret projects for the United States Air Force.In some companies, a working group of intrapreneurs may be referred to as a â€Å"skunkworks project† in reference to Lockheed's famous subdivision. (http://www. wisegeek. com/what-is-an-intrapreneur. htm#did-you-know) Skunk Works is responsible for a number of famous aircraft designs, including the U-2, the SR-71 Blackbird, the F-117 Nighthawk, and the F-22 Raptor. Currently its largest officially known project is the F-35 Lightning II, which will be used in the air forces of several countries.Skunk works devoted their work revolutionary projects outside of the company’s * Spencer Silver and Art Fry’s development of post-it notes at 3m is also an impressive example of intrapreneurship. Way back in when a 3m employe e couldn't keep his hymns marked properly in his church choir book. After attempting various methods, he decided he'd try using some non-permanent adhesive that was available at his workplace. By placing this adhesive on the back of his markers, he found he could keep them secured in place and then easily peel them off when he was done.Modern day * Intel also has a tradition of implementing intrapreneurship. Intel established an in-house â€Å"new business initiative† in 1998 to bootstrap new businesses that employees propose, regardless of whether the concepts had anything to do with Intel's core chip-making business. In contrast to a venture capital program that Intel has had in place for a decade, the new business initiative provides financing for businesses that the company's own employees start. The idea for the whole thing came from our employees, who kept telling us they wanted to do entrepreneurial things,† said Craig Barrett, president and chief executive offic er of Intel. â€Å"They saw that we were putting a lot of investments into external companies and said that we should be investing in our own ideas. † (http://www. utdallas. edu/~chasteen/Reinventing%20the%20intrapreneur. htm) * Steve Jobs and a group of 20  Apple Computer  engineers created the Macintosh computer without â€Å"adult supervision,† mainly to compete with Apple's mainstay, the Apple II — not to mention Mr.Jobs's nemesis, Apple CEO John Scully * Microsoft Microsoft , one of the companies that poached great Xerox technology, has suffered from a brain drain that may pose a bigger threat than any U. S. Supreme Court decision, as veteran executives use their own millions to start their own firms. That's why both of these companies are now emphasizing internal entrepreneurial efforts. They are among the following ten corporations that have made intrapreneurship a keystone of their business. Seamus Blackley, a game designer, joined Microsoft in early 1999.His last big project, â€Å"Trespasser,† a dinosaur-shooting game based on Michael Crichton's The Lost World (Knopf, 1997), bombed in the market. He figured he'd keep a low profile as a graphics programmer, but then he dreamed up a new idea on an airplane flight and quickly banded with three other engineers to create a video game console using personal computer technology. (http://www. utdallas. edu/~chasteen/Reinventing%20the%20intrapreneur. htm) * Google is also known to be intrapreneur friendly, allowing their employees to spend up to 20% of their time to pursue projects of their choice.

Becoming A Professional Baseball Player - 2103 Words

It starts off as just a dream. One that is born the first time you wrap your fingers around a bat or slip on your fathers old worn leather glove. For most of us, that dream passes us by without us even realizing it. But for a select few, that dream could very well become a reality. Unfortunately, even for the gifted few, chasing that dream will never be easy, especially when that dream is to become a professional baseball player. It’s a long trip to the Major League, one filled with many twists and turns. In baseball, the workload that each player goes through increases immensely as they advance through High School, College and the Minor Leagues. Baseball is a game played with a bat and ball and is played between two teams of†¦show more content†¦In order to switch between batting and fielding, the team on the field must record three outs. After each team both fields and hit, it is considered an inning. A single game comprised of a total of nine innings, and the team with the most amount of runs at the end of the game wins. It is this sport that evokes more nostalgia among Americans than any other. So many people end up playing this game sometime during their life that it has become known as the national pastime†. It is also known as being one of the only democratic games. Unlike other sports like football and basketball, baseball has no bias to a person height or weight and can be played by basically anyone. This great game originated before the American Civil War and was originally called â€Å"rounders† (Michlich). It was nothing more than a simple and humble game that was played on fields across Am erica. In 1871 the first professional baseball league was born but it wasn’t until the beginning of the 20th century, until it became popular in large cities across America. As the sport grew the teams were divided into two leagues, the National and American and during the regular season, a team played only against other teams within its league (Michlich). The team with the most victories in each league was said to have won the pennant† and the two pennant winners met after the end of the regular season in something called the World Series (Michlich). The winner, in a best of seven series,

The Great Gatsby An American Nightmare - 1226 Words

Alex Joo Mr. Shaffer ENG4U1 January 8th, 2015 The Great Gatsby: an American Nightmare At the end of the day everyone ends up in the same place—six feet under. By then, many end up having lived fulfilling lives and die with no regrets. Far too many do not. The Great Gatsby, by F. Scott Fitzgerald, presents the issue in pursuing the impossible: the American Dream. A dream in which all are â€Å"able to attain to the fullest stature of which they are innately capable† (Adams 215). Unfortunately, the latter does not hold true. In Fitzgerald’s own endeavour to lead a successful life, his professional advances conflicted with his ability to maintain a healthy relationship with his wife. Regardless of his abilities, Fitzgerald would not have ever been able to realise his American Dream due to investing all his time in forcing a lifestyle that was seen as ideal. In the novel, Fitzgerald’s characters follow suit. Despite his tireless effort and sacrifice to maintain a life for which his wife could enjoy, Georg e Wilson loses her due to a lack of wealth and status. Similarly, Jay Gatsby’s dishonest attempt to create an ideal image to win over his former lover’s heart is in vain as he proceeded to do so by nefarious means—only to fail. Both Fitzgerald and his characters attempt to fulfill unrealistic dreams that society has subconsciously imposed on them, ultimately setting them up for failure. The American Dream is purely a facade utilised to justify the pursuit of endless desires by anyShow MoreRelatedEssay on The Great Gatsby: American Dream or American Nightmare?1739 Words   |  7 Pagesstare blankly.† ― F. Scott Fitzgerald, The Great Gatsby The American Dream, a long standing ideal embodies the hope that one can achieve financial success, political power, and everlasting love through dedication and hard work. During the Roaring 20s, people in America put up facades to mask who they truly were. In The Great Gatsby, Fitzgerald conveys that the American Dream is simply an illusion, that is idealist and unreal. In the novel, Gatsby, a wealthy socialite pursues his dream, DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1690 Words   |  7 Pages The original conception of the American dream is that there is equal opportunity in being able to achieve upward mobility. However, in the 1920’s that dream had deviated from its initial idea, and transformed to the achievement and flaunting of affluence and engrossing oneself in debauchery. The Great Gatsby, written by F. Scott Fitzgerald, is not only a story about the death of the original American dream, but also sheds light on the American nightmare: the idea that on e caves into the corruptionRead MoreHistory of America Mirrored in American Literature751 Words   |  3 PagesThe history of America is mirrored in American Literature. The American dream, the idea of equality and being able to achieve anything you wanted, meant that millions of immigrants moved to America. America claims to be a country which enables everyone to have equality and freedom however in the texts we can see it is rather a Capitalist and individualist country. The paradox of America can be seen through the fact that the Statue called freedom was built by slaves. The inequality can also be seenRead MoreA False Image Of Freedom : The American Dream1515 Words   |  7 PagesA False Image of Freedom: The American Dream The American Dream has been a beacon of hope for people in the US for decades now, and has inspired them to seek a lifestyle that excels their current one. However, this idealistic belief possesses a biased and dishonest nature that is undetectable to those blinded by this idea . F. Scott Fitzgerald, through his novel The Great Gatsby, lifts the veil on this American Nightmare, and shows readers it’s true nature. Rooted directly to the Declaration ofRead MoreThe Great Gatsby By F. Scott Fitzgerald1068 Words   |  5 PagesThe American dream is the idea that all people have the chance to prosper and succeeded in life. This idea inspires people to fight for something or someone. The American dream can be determined by love, wealth, power, success, etc. During the 1920’s, the idea of the American dream became corrupted and replaced with the idea of wealth and power describing America’s failures rather than America’s success. The main theme The Great Gatsby by Fitzgerald is the American dream. In this novel, Frances ScottRead MoreConsequences Of The American Dream In The Great Gatsby845 Words   |  4 PagesGatsby and The American Dream: Gatsby’s Downfall In the novel The Great Gatsby, F. Scott Fitzgerald illustrates, through the downfall of Jay Gatsby, that the American Dream can be a false promise. When first introduced to Jay Gatsby, he is immediately portrayed as having a very specific goal in life-- to be with Daisy. At the start of the novel, Gatsby â€Å"stretched his arms toward the dark water in a curious way† as he was reaching towards â€Å"a single green light, minute and far away† (Fitzgerald 21)Read MoreGatsby’s Unrealistic American Dream in The Great Gatsby, by F. Scott Fitzgerald960 Words   |  4 PagesThe term â€Å"American Dream† is defined as an idea which believes that all people have the possibility of prosperity and success. The idea first came from James Adams, a noted American writer and historian. He claimed, â€Å"Life should be better and richer and fuller for everyone, with opportunity for each according to ability and achievement.† Therefore, the core concepts of the American Dream were closely linked to hard work and opportunity. However, this idea began to lose its value when people startedRead MoreThe Great Gatsby - Demise Of The American Dream883 Words   |  4 PagesThe Great Gatsby - Demise of the American Dream The Great Gatsby (1925) is a highly symbolic novel written by F. Scott Fitzgerald on 1920 s America, an era of great prosperity and material excess. Its theme mainly deals with the disintegration of the American Dream due to decayed social and moral values. The American Dream is a set of ideals in which freedom includes the right for prosperity, success, and social upward mobility for all Americans which can be achieved through hard work and dedicationRead MoreThe Great Gatsby By F. Scott Fitzgerald1239 Words   |  5 PagesCoco Bai Ms. Dettmar English III 15 October 2015 Luhramann’s Film – A Great Adaptation of The Great Gatsby Through Nick’s narration in F. Scott Fitzgerald’s The Great Gatsby, Gatsby’s possessive personality and his blind love for Daisy eventually lead to the failure of his American dream. When casting the movie of The Great Gatsby, Baz Luhramann may have changed some of the dialogue, but he does stay unflinchingly true to the spirit of the book and its morals, which I think is vastly more importantRead MoreThe Great Gatsby and the American Dream1401 Words   |  6 PagesThe Real American Dream Since its institution, the United States has been revered as the ultimate land of ceaseless opportunity. People all around the world immigrated to America to seek quick wealth, which was predominately seen in the new Modern era. Beginning in the late 1800s to the early 1900s, the period introduced progressive ideas into society and the arts. Accompanying these ideas was a loss of faith in the American Dream and the promise America once guaranteed, especially after World

“Drugs Take You To Hell Disguised As Heaven” 8 Simple Words

â€Å"Drugs take you to hell disguised as heaven† 8 simple words but they mean much more, drug therapist ,Donald Lynn Frost, said this. He’s talking about how the drugs have a person feeling like they’re in heaven, but they are really just putting deeper into a own personal hell. The people of the 70’s know this feeling, in their society drugs were everywhere were a normal part of life. The 70’s culture was something that dealt with rights, rebellion, and particularly women’s rights. Women’s rights were growing, advancing, and changing; instead of staying at home women were now in the workplace. In the workplace is where women’s rights came into play and they were fighting for things such as equal salary, equal job rank, and many more. While†¦show more content†¦He then revealed to everybody else this drug and encourage people to use it, declaring it could make them smarter, feel on top of the world, and better than ever before. Nobody knew the negative effects of drugs which is why they were so popular. Because nobody knew about the negative effects and only cared about having a good time, drugs came out everywhere in society. The media was a huge part, global superstars such as Elvis Presley, Johnny Cash, and Jimi Hendrix, all did drugs. People publicly knew about the drug use and simply did not care, because they did it everyone else believed it was okay to do them (Hanson 54). However after Elvis died in 1977 due to drug use, people soon began to open their eyes to the negatives. Teenagers were another influencer of drugs, they pushed these drugs on other teens. If one person did them the next would try it and so on, only because that is what they saw and it was looked upon as cool. If a student went out everyday after school and smoked marijuana he/she was cool, if the same student or someone else knew how to get heroin they were cool. The parents were the final people who pushed drugs, if the kids/teenagers see their parents doing drugs, once again it is seen as okay to do them . Studies have shown that if the child watches the parent do things theyShow MoreRelatedEssay on Fall of Asclepius95354 Words   |  382 Pagesabout fleeing from infested areas. Everywhere was infested. There was no where anyone could go without encountering the walking plague. You know that phrase War is Hell? Well... its dead wrong. War at least has some organization to it. What was faced in the last days... by last days I mean the last days of civilization not life; itself. What was faced was hell. Everyone went ape shit insane. Everyone was killing and raping each other into oblivion, because we were under attack by creatures thatRead MoreLogical Reasoning189930 Words   |  760 PagesAttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests that the book Logical Reasoning or its author endorse you or your use of the work). (2) Noncommercial You may not use this work for commercial purposesRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages2009 658.800973—dc22 2008040282 ISBN-13 978-0-470-16981-0 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. TheRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pages14_Hanson_3ed_SB_3869_TXT.indd 441 8/29/07 1:09:33 PM 442 INTRODUCTION A SUMMARY OF THE CASE ANALYSIS PROCESS Case analysis is an essential part of a strategic management course and is also perhaps the most entertaining part of such a course. The ‘full story’ that follows this summary gives you considerable detail about how to go about a case analysis, but for now here is a brief account. Before we start, a word about attitude – make it a real exercise. You have a set of historical facts;

Consensual and Conflict Model of the Justice System free essay sample

The Consensus Model of Criminal Justice is a criminal Justice perspective that assumes that the systems components work together harmoniously to achieve the social product we call Justice. The other model,the Conflict Model, is a criminal Justice perspective that assumes that the systems components function primarily to serve their own interests. According to this theoretical framework, Justice is more a product of conflicts among agencies within the system than it is the result of cooperation among component agencies. Both of these models or beliefs, are evident in everyday of our society, whether found by watching the evening news, or spending the day in the courtroom The Consensus Model, summing up the quoted ext above from this weeks reading, is simply put the full cooperation and collaboration of all agencies stages of our Justice System and Government, providing a smooth, predictable, fair, and efficient experience for all. However this does not happen all the time, but unique examples of this model being utilized can perhaps be found after the 11 September 2001 attacks on our country. We will write a custom essay sample on Consensual and Conflict Model of the Justice System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Shortly after, with the development of the Department of Homeland Security, agencies coordinated and centralized Information and Intelligence, In achieving one common goal. The Conflict Model, summarized, Is the basic concept that the Justice System Is not as fair as theorized, and law enforcement agencies act more over by their goals rather than that of the common Interest of the people In which they protect. An example of this model, which was found In Chapter 1 of this weeks reading, was when a law enforcement agency detained a suspected burglar.Once this Individual was found to have committed this robbery, police asked him to confess to a string of other burglaries, over 400, and In return the District Attorney and Detectives would go to bat for him per-say and speak on his favor In pursuit of a lighter sentence. This example shows the agencies desire to lower unsolved crime rates, perhaps a goal of the new administration, maybe stated as a political strategy. These two models are similar and yet different. The Consensus and Conflict Model both have the ultimate goal of solving crimes, and serving their constituents.Where they differ though Is pretty much their defining presence In todays systems, and our Justice System Interchanges everyday with the use of these models. Issues with the consensus model would definitely be all the channels that would have to be gone through with cooperation of law enforcement agencies. There are too many places to mess up when you Increase the size of a group. With the conflict model, the biggest Issue with that would be the assumption and possibly the premise that the goals of the agency would be more Important that the people and Issues the people they protect face every day.Consensual and Conflict Model of the Justice System By Predominant internalized information and intelligence, in achieving one common goal. The Conflict Model, summarized, is the basic concept that the Justice System is not as fair as that of the common interest of the people in which they protect. An example of this model, which was found in Chapter 1 of this weeks reading, was when a law enforcement agency detained a suspected burglar. Once this individual was found to burglaries, over 400, and in return the District Attorney and Detectives would go to bat for him per-say and speak on his favor in pursuit of a lighter sentence.

Pepsi Corporation History and Major Problems Essay Example

Pepsi Corporation History and Major Problems Essay I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern, North Carolina, USA in 1896. Caleb Davis Bradham, a pharmacist, owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time, Bradham’s store also housed a soda fountain. Here, Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28, 1898, Bradham invented a new recipe, blending kola nut extract, vanilla and â€Å"rare oils. This soda drink, initially known as Brad’s Drink, gathered so much popularity not only for its delicious and refreshing taste but people believed it helped them by aiding digestion and boosting their energy. Bradham likened the effect to digestion to the enzyme pepsin, even though it was not used as an ingredient. By combining the terms pepsin and cola, Bradham renamed his recipe Pepsi-Cola. Pepsi’s early growth was less significant than that of Cokes, and its real stre ngth as a competitor to Coke began after became CEO in 1950, a time when Pepsi was nearly bankrupt. Bradham was expected to liquidate the Pepsi-Cola Co. Instead, he made it his goal to beat Coke (, 2003). Pepsi spread to Canada in 1906, and the year after that, it was registered in Mexico. By 1908, Pepsi had upgraded their transportation delivery services from horse-drawn carts to automobiles. Pepsi seemed to be becoming successful in such a short time. But there is still a problem. By the time Pepsi Cola came out, Coke had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base. In the 1920’s, the company released the ad Drink Pepsi. It will satisfy you. However, despite industrious efforts, the Pepsi Company still fell into bankruptcy due to the fall of the sugar market. After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W. W. I, believing that sugar prices would continue to rise but they fell instead leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923. We will write a custom essay sample on Pepsi Corporation History and Major Problems specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pepsi Corporation History and Major Problems specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pepsi Corporation History and Major Problems specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It suffered several years of losses before it was sold to Loft Inc. , a giant candy company. Loft was what Pepsi was waiting for. The company began to regain its former success. 1936 saw the formation of Pepsi Limited of London, and in 1938, the Pepsi logo was trademarked in the Soviet Union. The company sold the drink in 12 oz. bottles and launched the advertising campaign of Twice as Much for a Nickel. In 1993, Pepsi-Cola found itself in a crisis situation when a man in Tacoma, Washington claimed he had found a syringe inside a can of Diet Pepsi. Soon after the story hit the news, claims surfaced all over the country. People claimed to find objects from bullets to crack cocaine vials. Pepsi-Cola knew that the foreign objects had been inserted by people outside the company who had tampered with the product. Pepsi-Cola decided to use a defensive strategy, claiming its innocence in the matter. Proving the company’s innocence would be pivotal in protecting further damage to Pepsi-Cola’s brand name. Pepsi employed a variety of strategies to deal with the problem. PepsiCos India operations were met with substantial resistance in 2003 and again in 2006, when an environmental organization in New Delhi made the claim that, based on its research, it believed that the levels of pesticides in PepsiCo (along with those from rival Coca-Cola Company), exceeded a set of proposed safety standards on soft drink ingredients that had been developed by the Bureau of Indian Standards. PepsiCos usage of water was the subject of controversy in India in the early and mid 2000s in part because of the companys alleged impact on water usage in a country where water shortages are a perennial issue. In this setting, PepsiCo was perceived by India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a target for critics at the time. Pepsi-Cola came to the Philippines through John Clarkin, a native of Minnesota, USA, who came with the American forces at the close of World War II. On October 16, 1946, Clarkin acquired a franchise to bottle Pepsi in the Philippines. He consequently founded the Pepsi-Cola Bottling Company of the Philippine Islands Ltd. and became its president and general manager. As of January 2012, 22 of PepsiCos product lines generated retail sales of more than $1 billion each,and the companys products were distributed across more than 200 countries, resulting in annual net revenues of $43. 3 billion. Based on net revenue, PepsiCo is the second largest food beverage business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business. II. MAJOR PROBLEMS 1. COMPETITORS â€Å"Pepsi’s early growth was less significant than that of Cokes, and its real strength as a competitor to Coke began after someone became CEO in 1950, a time when Pepsi was nearly bankrupt. Bradham was expected to liquidate the Pepsi-Cola Co. Instead, he made it his goal to beat Coke (, 2003). Pepsi spread to Canada in 1906, and the year after that, it was registered in Mexico. By 1908, Pepsi had upgraded their transportation delivery services from horse-drawn carts to automobiles. Pepsi seemed to be becoming successful in such a short time. But there is still a problem. By the time Pepsi Cola came out, Coke had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base. 2. FINANCIAL PROBLEM/BANKRUPTCY â€Å"In the 1920’s, the company released the ad Drink Pepsi. It will satisfy you. However, despite industrious efforts, the Pepsi Company still fell into bankruptcy due to the fall of the sugar market. After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W. W. I, believing that sugar prices would continue to rise but they fell instead leaving Caleb Bradh am with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923. 3. PUBLIC RELATIONS CRISIS â€Å"In 1993, Pepsi-Cola found itself in a crisis situation when a man in Tacoma, Washington claimed he had found a syringe inside a can of Diet Pepsi. Soon after the story hit the news, claims surfaced all over the country. People claimed to find objects from bullets to crack cocaine vials. Pepsi-Cola knew that the foreign objects had been inserted by people outside the company who had tampered with the product. Pepsi-Cola decided to use a defensive strategy, claiming its innocence in the matter. Proving the company’s innocence would be pivotal in protecting further damage to Pepsi-Cola’s brand name. Pepsi employed a variety of strategies to deal with the problem. † 4. SAFETY STANDARDS â€Å"PepsiCos India operations were met with substantial resistance in 2003 and again in 2006, when an environmental organization in New Delhi made the claim that, based on its research, it believed that the levels of pesticides in PepsiCo (along with those from rival Coca-Cola Company), exceeded a set of proposed safety standards on soft drink ingredients that had been developed by the Bureau of Indian Standards. 5. WATER USAGE â€Å"PepsiCos usage of water was the subject of controversy in India in the early and mid 2000s in part because of the companys alleged impact on water usage in a country where water shortages are a perennial issue. In this setting, PepsiCo was perceived by India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a target for critics at the time. †